Reflecting upon my audience feedback in the research & planning stage and how this helped shape my final products
These quotes/answers are taken from previous questionnaires I did in the research and planning stage of creating my finished products. I decided to look back on these to see how my previous target audience research I used in order to help me create and shape my final products (opposed to audience research once creating the complete campaign).
·
‘I like how the colours contrast, the image of the eyes with
yellow powder paint contrast against the CD case of the pale pastel colours’
·
‘The colours-bright and they are really eye catching/noticeable’
Do you
think this digipak reflects a new dance artist?
·
‘Yes, because its modern and influential-want to be the girl on
front cover’
·
‘Yeah, its ‘feel good’
What
would you like to change about the digipak (if anything)?
·
‘I think that the front cover is slightly plain compared to the
rest of the DigiPak, I would make it more visually interesting.’
·
‘I think for the CD, don’t make it so pastel-looks slightly faded
against the other colours of the digipak’
When looking at my
initial draft DigiPak designs it is clear that I have developed and
re-shaped/designed my final Ancillary Text to create a more improved,
professional looking design-that I was more able to create due to the feedback
I received from my initial audience research. It can be seen specifically when
improving this design from the audience feedback suggesting that the ‘Front
Cover is slightly plain compared to the rest of the DigiPak’. I improved this
by making the front cover more visually interesting with the mirror effect I
created in post-production, paired with the coloured filters etc. This not only
meant that the front cover of the digipak would entice potential buyers (either
in store or online etc.) and synergise more effectively with both the rest of
the Ancillary texts as well as music video.
When looking again at the target audience research you
can see where I have changed my digipak to both keep and reinforce aspects of
it that the individuals I asked particularly liked. A good example of this is
my enhanced use of contrasting colours (especially on the back cover)-making
this more so in order to add more of a ‘textured’ affect to the image. I dulled
down the CD slightly (on Adobe Photoshop) as a result of my audience researched
and included more developmental images of my artist in order to add another
element for the artist to be ‘influential’ (quote taken from my previous
audience research above). Overall one of the main things I have reflected on when
producing my final design (throughout the pre and production stage) was the enhancement
of the individual ‘feel’ to the digipak-enhancing this by both adding more to
the design (including two pull-outs etc.). I also took into account what the
individuals specifically liked about the design and made this more predominant-specifically
the comments on my main artist and colour scheme. What is your initial opinion/views on this video idea?
·
'The use of powder paint will be really effective and look really
cool-will go well with the track/dance music'
·
'The powder paint aspect of the video will make
it become memorable especially when using a white set/costume'
·
'I think this is a really ‘new’ idea and will
appeal to late teenagers as it has both a dance aspect as well as being ‘feel
good’'
·
'The idea of using backing performers as well as
the main artist will be 'really effective as the powder paint will tie it all
‘together’'
·
'I think that the video will be overall really
interesting to watch and I would really like an artist like the one that will
be in the video'
Would you
enjoy watching this video when considering the track (Wilkinson-Afterglow) that
the video is for?
·
‘If you edited the shots/use of powder paint in time to the track
the video will be really effective and I would like to watch it/would recommend
it’
·
‘The track selection is a really good choice when looking at your
treatment-the use of powder paint will work really well!’
·
‘I think if the set and costume are the same as the storyboards
you have included in this treatment are used the use of powder paint in the
video will become a lot more effective especially when putting the special
effects on it’
<This image above reflects how I have used the ‘feel-good’
vibe/almost theme within the video and specifically the Dance Music Genre. This
screen-grab also reflects how the use of my set (background) and costume (white
t-shirt with minimal makeup) for my backing performers is effective-as some of
the individuals within my audience feedback suggested, wanting to use this
specifically when using the main prop of powder paint in order for it to stand
out and not be distracted by anything.
Throughout the video I created a background that looked a lot more
‘plain’ and professional (making the card I used to make the set unseen). I did
this in order to both make the video look more visually effective, especially
when using powder paint, but also because a number of individuals I asked said
that the powder paint aspect of the video would become ‘memorable, especially
when using a white set/costume’. In the image above it can be seen where I have
used both a white set/background and costume-allowing the powder paint and
individuals within the shot to become the main focus without any visual
‘interruptions’.
^The image above shows one of the shots I have included of
two of my backing performers and main artist laughing/looking to be having a
good time. In my previous audience feedback one of the overriding comments was
how having a ‘feel-good’ factor to the video would be effective and go well
with the track itself. Others also said the use of my artist with backing
performers was a clever idea as I would be showing my artist through another
light-interacting with others and having a good time. Something I believe would
make potential fans like about my new artist.
This shot both reflects how the use of the white background
was effective when filming and editing in post-production (as the previous
screen-grab does) but also shows me constructing an artist that potential fans
would like to aspire to (style wise, personality/image wise). My audience
feedback showing people ‘really like the artist in the video’ was something
that I really wanted to create in the video itself as a finished product. My
artist being a new, up-and-coming video meaning that I thought this was crucial
(especially when representing Luna Judge in the Video).
This screen-grab reflects how the use of powder paint
throughout the video adds another aspect of interaction and fun (‘care-free’)
to both my artist and backing performers. A lot of the feedback I received
saying how the individuals wanted to see the main artist interacting with the
music/powder paint prop meant that in the planning and production stages of my
video I ensured that this aspect of the video ran throughout-with specific
powder paint scenes in instrumental parts of the track. 
^The re-occurring mention of how people believed that my
video would appeal to a late teen audience because it is both a dance video but
also ‘feel good’ meant that throughout the video I was sure to make sure these
two aspects were main themes throughout. The image from a shot above shows how
I made sure that the Dance genre and a ‘feel-good’ vibe were installed-my main
singer performing (lip singing etc. the dance music) and the powder paint fight
behind showing the element of fun/a positive reflection of my ‘new’ dance
artist.
<This also show how I made the track link to the aspect of
powder paint, having the lyrics relate to the use of it making it not just
become a ‘prop’ but part of the video/its effectiveness. This is something my
audience feedback showed would become one of the main visually effective parts
of the video-using it in a somewhat developmental way which meant visually
linking to the lyrics/’vibe’ of the video in relation to my main artist.
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