Wednesday, 17 December 2014

The use of new media technologies

How did you use new media technologies in the construction and research, planning and evaluation stages?


PRE-PRODUCTION & PLANNING:
Internet based technologies


Blogger: to record the stages of my research and planning throughout the process of creating my music video/planning it I used www.blogger.com to both keep track of this work and to store and publish this when completed. I also used Blogger to post examples and inspiration taken from other websites/sources (for example: music videos from YouTube and Vimeo). I found using Blogger was a straight forward and helpful way to track my progression of ideas and the overall 'construction' of my music video throughout the whole process.


YouTube: I used YouTube to conduct the majority of existing music video research, being familiar with this website and using it regularly I found it easy to use and a good source of existing music videos. This website also allowed me to upload the videos directly to Blogger so meant a fairly straight forward process when analysing existing videos for both ideas as well as analysing conventions etc. The screen-grab above is of the existing video for Wilkinson-Afterglow, wanting to get a sense of the target audience for the video/track for when creating the video myself.


<This image shows an example of the tutorial I watched on how to use the camera and the different settings available to me. I found that doing this in the pre-production stage meant I was prepared for the production stage and had a rough idea of what I would be capable of in post-production stage when planning the main outline/shot breakdown of my Music Video. I found the use of YouTube allowed me to access/source a wide variety of different videos which meant I was a lot more capable of using the camera/tripod effectively when given the chance.

Google: For the majority of the planning and research stages I used Google as the main search engine particularly with image based inspiration. I also used this widely when analysing music videos for the artists 'current news' when looking at how the videos are presenting them. The screen-grab shows me researching one of the previous music videos I analysed (Rihanna-We Found Love). When searching this in Google I found the video itself and news about it as well as the artist. I found this very helpful and straight forward to use. When creating mood-boards for inspiration and planning Google Images was a great source to use with a wide variety of images both from Google itself but also websites such as Tumblr an Flickr (but viewing these through Google Images). 


Pinterest: The use of Pintrest meant I could easily source images of any ‘subject’ with a wide variety that I could use for both inspiration, moodboards and planning (e.g. costume and makeup etc.). The use of Pinterest also meant that I was able to create a new ‘wall’ that I could save a collection of images that particularly ‘inspired’ me, the website itself sending me ‘pins’ that I ‘might be interested in’ meaning that I had a constant ‘flow’ of inspirational images I could reflect and use throughout all stages of producing my Music Video, in particular the post-production stage.

 Tumblr: Tumblr allowed me to do similar things that Pinterest allowed me to do, but in addition Tumblr allowed me to specifically select images and upload them directly to Blogger as well as onto other networks (like Pinterest) where I took my own personal ‘wall’ of inspiration ideas and inspiration-something I found crucial in planning my video (all the aspects within it).
PowerPoint: Some of the photos I have published I have displayed in a collage format (when creating mood boards and planning for both the video itself and the costume/mise-en- scene etc.) and by using PowerPoint to create these images in the layout I wished and by saving them as PNG file meant I maintained a maximum quality to the standard I wanted (when displaying them on my blog). I also used PowderPoint when finishing my final Ancillary text designs, the ability to save the files as PNG and JPEG without damaging the resolution of the image (final design) meaning that when presenting them on my blog they look overall more professional and realistic. The particular screen-grab above of my Back cover is a key example of my use of the programme (PowderPoint). Furthermore when putting my final designs together to decide on my chosen finished DigiPak this format made the process more straight forward in comparison of the designs and meant when putting my finished designs together I could see if the design aspects went well together (as well as fitting with the music video and my Advert Design).


Facebook: When planning when I would do the shoot for my Music Video I created a Facebook event in order to make sure the whole cast could be free to attend the two filming days. When creating the event I included where, possible dates, costume and the plot of the video in order to give the potential cast a clear outline of where, when and what the video would be like/shooting it, also what would be expected of them. The use of the event was efficient and useful as it is very easy to get hold of everyone taking part in my Music Video when giving out information (e.g. costume changes) as well as discussing possible dates. I found that through using Facebook I could easily ‘talk’ to my cast as a group meaning they all felt ‘involved’ and of importance and I could get information or any changes to people as soon as possible in time for the filming along the course of two days.

 eBay: The use of eBay was crucial in the preparation for the production stage of my Music Video within pre-production (sourcing the Powder Paint to use on set). One of the main props/aspects of my music video being the use of powder paint, with a central focus of the video being on the use of it (other than my main artist) meant that when finding Powder Paint that was the correct amount (in quantity), most ‘cost-effective’ and vibrantly coloured with a large variety the use of eBay was very effective in doing so fairly easily (and straight forward. I found that eBay allowed me to check on the suppliers ‘track-record’ which meant I could securely purchase the Powder Paint with little hassle and to the correct quality etc. that I wanted. I could also ‘track my order’ on the eBay app which meant I could be sure that it would come in time for the filming/production stage of the Music Video. I also kept in close contact with the supplier in order to check delivery times, quantity and colour variety. Furthermore through keeping in close contact I was able to get 'testers' of the specific colours I ordered which meant that when recieving them directly I was able to see if they would show up effectively against a white background (and on white/plain clothing) and the quantity I would need for the use of it to look effective before I ordered 500g in seven different colours (Supplier: 'ZingZingTree').

PRODUCTION:

Camera Use/Filming

NIKON D5100: For a large majority of the filming and photography throughout my project/creating this music video I used a Nikon D5100. I found the camera very effective with a very good quality and ‘user-friendly’ (being the first time I used the camera, especially to film). The high quality of the camera both meant that the use of Powder Paint became effective in that it was captured effectively within shots and with a very high quality therefore meaning that in post-production where adding effects such as slow-motion this looked professional with a very high resolution (finish to the video). The use of this camera also meant that I was able to increase the shutter speed of the camera (on settings/set-up) which therefore meant that when using Powder Paint in specific shots (in particular the single shots I have used throughout the video as well as the main 'fight' scenes) looked a lot more effective, especially when using 'slow-motion' etc. in post-production.

TRIPOD:
the use of a tripod meant that when using the camera I was able to record a steady and high quality shot from a range of distances and framing (as planned throughout the process specifically when looking at my shot breakdown). The use of this specific tripod meant I could adjust the height, tilt and also use a steady ‘pan’ when filming, meaning I both had more chance to experiment with shots (once producing the specific shots in my planning), paired with the high quality use of the Nikon D5100 meaning these were both high quality and effective in the use of Powder Paint/the variety of shots I used.



When shooting I ensured that the cast (specifically when shooting the shots of my artist ‘Luna’) that they were positioned specifically in front of one of the white walls, meaning that the A1 card wasn’t as visible (especially on the corners of the garage). This meant/means that the video will look more professional, the background looking more ‘block’ than as if it’s made out of pieces of card. I also found that having three walls meant that when filming had finished on day one the use of powder paint at the end of the first day didn’t affect my filming of my artist on the second day of filming. This is because the powder paint only went slightly one two of the walls, meaning that the white wall was used for the shots of my artist (without the backing cast or use of powder paint). This meant that the contrast between the powder paint shots and of my artist is very effective, the difference in background ( colour), use of powder paint and her costume (mise-en-scene) meaning a clear distinction throughout the video of the different shots.

When filming using powder paint I used a plastic sheet in order to protect the camera I used. This can be seen in the image above. When filming and using powder paint I had to keep a slight distance meaning that the use of zoom was used throughout filming. I kept fairly far back from the use of powder paint (especially when being thrown) as it would both effect the camera but also the quality of the shot. The image above is an example of the closest distance I went to a member of the video’s cast when filming and powder paint was being thrown at them (within the shot).  When filming I ensured that camera was kept steady by using a tripod and ensured that when using powder paint I had a high shutter speed-meaning that it would capture the powder paint more effectively. This also means that when using post production effects, the use of slow-motion (etc.) will be a lot visually effective.


  
POST-PRODUCTION:

                             Music Video (Editing Software)

When editing my music video together I used Adobe Premier Element 13, being a new media technology available to I had very little experience with any video editing software other than very limited use of windows movie makers, however I was able to use the program fairly quickly and found it straight forward once beginning the editing process.



^The image above shows me within the process of editing my video using the Software (Adobe Premier), allowing me to create a more professional looking video in quality and the editing of the shots once putting them together and editing them to look more 'airbrushed', especially on the specific close-ups (as well as mid-shots) of my artist lip-singing. The shot above is a specific screen grab taken to show the specific shots I edited in terms of making the image (my artist within the shot) look more like they 'belonged' in the video. In the shot above, as well as with most of the one shots used throughout the video, I used 'HollyWood airbrush' and increased the saturation and brightness of the shot(s). This therefore meant I was able to make the background appear more of a 'solid colour', instead of allowing the card I used to create the background to become visible (as well as any slight discolouring of powder paint), allowing the video to look professional in terms of mise-en-scene (where the video is set/filmed).

 (NOTE: being the opening shot I believed that the editing of this shot in particular was crucial in the introduction of the video/my artist (especially being a new/up-and-coming artist in a fast growing competitive dace music industry).


The Software in itself allowed me to edit specific shots to allow the  saturation and brightness of the shot to allow it to look a lot more professional as well as use effects such as 'HollyWood airbrush' meaning that my artist could look more visually 'suited' to the track/my music video (looking more like a real artist). ^The shot above shows the result of using Adobe Premier in terms of the quality (editing) of the shot when focusing on my artist within it. The use of various different effects (filters) meant I was able to make my artist look as if she 'belonged' in the music video, in terms of making her makeup look more professional (making her contouring and eye makeup look more effective) as well as contrasting with the solid white background.

One of the key aspect of my music video as the use of Powder Paint (as a prop), this software allowed me to use it in a way I wanted, including slow-motion, re-wind and fast-forward as the ‘time-rapping’ tool meant that using powder paint became a lot more effective when editing it in post-production (creating the final video). The two screen-grabs above are my two particular favourite shots (edits) of the use of powder paint on my backing performer Ellie. These were my particular favourite parts of the video when using these effects as I believe both the colours of powder paint used, the framing and editing used looks most effective-especially when fast-forwarding the re-winding the shots in slow-motion giving a much more 
developmental/stylistic feel to the video.
The use of post-production effects have meant that my video has another aspect added to it when using powder paint, not just having shots of the main 'powder paint fight' but also single shots that have allowed me to do more explorative in the use of Powder Paint and when it came to editing the video together-this style of editing going well with both the music (cutting to the beat effectively) as well as fitting with the music it has been paired with-having a 'dance'/fun feel to it. The use of Adobe Premier allowed me to do editing such as this in a very high quality/professional way, meaning that when using slow-motion (for example)-the powder paint looks very effective against the white background/backing performers clothing. I found this the case when editing the majority of my video-particularly in the powder paint fight scenes and the one shots of my artist and backing performers throughout (especially when increasing the brightness and saturation in post-production on Adobe Premier).


The use of Adobe Premier meant that when including the powder paint fight shots I was able to cut/edit them together in time with the music (instrumentals within the dance song) which meant that not only does the editing in my video vary in length but also goes very well with the music (the music fitting with the visuals). A lot of the shots used in the instrumentals being less than half a second long meant that when using this software I was able to achieve this successfully and to a high quality that allowed the video to look overall more professional. When looking at the screen grab above this is a good example of me using the rewind time-rapping effect while fast-forwarding the shot, allowing a much more interesting aspect to be added to the powder paint fight (throughout the video giving a lot more variation) as well as becoming visually more interesting and fitting with the dance music genre of the video/track.

POST-PRODUCTION:

Ancillary Texts (Editing Software)

 When editing my Ancillary texts I used Pixlr Express (Web App) to edit the images and Adobe InDesign to put the Anchillary texts together (in terms of text positioning etc.) I had used Pixlr previously but only recently started editing photography on Adobe Indesign in Art and Design and for my E-portfolio, I found it very simple and easy to use and the software allowed me to create high quality, professional looking Ancillary texts. I taught myself new editing skills (for example how to paste more powder paint into certain images in order to create more of an effect/feel of the music video) watching Photoshop tutorials on the internet and through online blogging through Tumblr.

When using Photoshop I was able to use my new and existing Photoshop skills to create images that looked a lot more professional and with a lot more high quality colour (in terms of increasing the saturation and ‘hue’ in colour settings). Learning to ‘paste’ parts of the existing powder paint within the image hitting my backing performer to other parts of the image to make it look as if it’s a higher quantity-meaning more of a stylistic effect and synergising well with the video in itself (reflecting the use of powder paint as a prop and the ways in which they have been used etc.). The use of Photoshop also meant that I could zoom in and improve the pixilation quality (and overall colour of the image)-meaning that when using the slight ‘grain’ effect on the image-and throughout my Ancillary texts (synergising effective) the image was still visible and of a high quality. 
When using Pixlr Express I was able to take images taken on set and editing them to look a lot more professional and high quality that I had previously edited on Photoshop and create a more stylised, developmental image that fitted well with my music video and the representation of my new dance music artist (Luna Judge). This particular image (screen-grab) is a good example of the use of Pixlr, using the ‘layer’ tool in order to add another image I was able to create an almost ‘trippy’ feeling image that synergised very well with my front cover and the overall ‘feel’ of the album (DigiPak design) and music video. This image is a particular favourite from within the Ancillary texts, introducing  my new artist as ‘now/new’ and fitting with the current trend of ‘individuality’.


Editing the CD Cover main image: this image was taken at the same time as I took the CD cover un-edited image. Taking them after the shooting of my video means that all the colours are visible, the ladder that the powder paint is almost ‘layered’ on giving a more ‘textured’ feel to the image. Almost looking somewhat urban and individual (not just a picture of normal powder paint etc.). The predominate colours of green and yellow means that tones of happiness etc. are given through the colour and give a more stylized, expressive feel, colours both ‘layering’ on top of it and being visible around the specific predominant colours of powder paint within the image. I have used similar images for the back cover and CD cover as I believe that it will like the digipak together effectively and give a more overall ‘expressive’ feel-including both images of the artist and more stylized designs of images taken from the set giving an overall ‘now’ feel to the artist. On Photoshop I started by decreasing the hue and increasing the saturation of the colours within the original image meaning I created more predominant colours of blue and pink. I then added leaks and overlays to the image to add another aspect of colour and almost enhance the existing colour within the image (once being edited). This also adds to the ‘alternative’ feel of the image/CD cover and adds another ‘layer’ of design/texture (reflecting a similar ‘feel’ to the artist/the new album content).  Finally I added an overlay of the ‘paint effect’ (on Pixlr Express editing software) which both meant a clear link to the CD cover artwork (using the same overlay) and also enhanced/enforced a contrast of colours within the image (adding colours of light blue and white within the paint effect). This also gives off a more ‘artistic’ feel adding to the ‘new’ feel of the artist (Luna) reinforcing the image I am trying to represent for the up-and-coming artist. 


 Editing my final Ancillary Texts (DigiPak)-The Process//Animated





NEW SKILLS & PROBLEMS FACED:

NEW SKILLS

Over the course of this project (throughout my planning and production) I have learnt mainly Photoshop skills, and also filming with the use of the Nikon D3100 and Tripod. I have never used a professional editing styled editor so this was a completely new experience and I gained a lot of knowledge throughout the process, for example using Pixlr Express and Adobe Photoshop I was able to explore different saturations and brightnesses as well as the ‘Paste’ and ‘Layer’ tool which allowed my Ancillary text images to look to a high quality and professional. I also used the cloning tool and pen tool to create the sections of Powder Paint that I manipulated over my DigiPak pull outs and Magazine promo Advert when editing images of Powder Paint being thrown on set.

^The image above shows me using Adobe Photoshop in order to edit my DigiPak images before using other softwares such as Pixlr Express and Adobe InDesign to finish the construction of my Ancillary text. I used Photoshop in particular to edit the image quality (in terms of colour and pixilation) and when 'cloaning' parts of the Powder Paint to make the image/throwing of the prop look more realistic and effective when synergising with the video etc.


PROBLEMS FACED
The main problem faced within pre-production where slight uploading issues on blogger due to file sized, but I could resolve these through the use of PowderPoint and making the file size and type smaller and easily uploadable. Within production I faced several issues-on set when filming I had the wrong charger for the camera I was using, fortuanatly I was able to borrow the same camera from one of the backing performers I used in the video. This didn’t cause too many problems just a slight delay with filming etc. I also faced a problem with the set, using large pieces of card meant ‘hanging’ large pre-made ‘walls’ to the celing which posed problems in the powder paint fights (if being knocked etc.), on the technology side of things this also meant that when filming the pieces of card were visible. I solved this by increasing the brightness in post-production of Adobe Premier to make this less visible-particularly on the single shots of my artist lip-singing. (The image to the left shows the set after being used to film my Music Video, the use of card to make the set 'walls' is visible. I was very pleased with my set and was able to edit any difficulties it posed in post-production with the use of Adobe Premier software).
This image (to the right) shows an example of me editing a shot to make the background of the set look more of a 'solid' background (without the visibility of the card I have used to make the set walls). By increasing the saturation and brightness I was able to keep a high quality picture/film (when focusing on the artist within the shoot), but also make it look more professional with the edits used to make the set look 'real'. I found the use of Adobe Premier allowed me to make my video look a lot more professional and helped me overcome issues in the production process that my set etc. posed. This meant that through overcoming these problems I was also able to gain new skills in the process.


One of the main issues I faced in the production stage was the use of Powder Paint and capturing it to the standard that I wanted when considering post-production and the effects I planned to use in the planning stage of creating the video. To overcome this I filmed specific shots more than once with slight variations in terms of the Powder Paint used (whether this was colour, quantity etc.) and slightly adjusting the shot if needed in terms of positioning of the cast and the camera/tripod. I found that the shutter speed settings on the camera I used also became temperamental which meant that when filming specific shots throughout the course of the two days I found I had to do shots several times which I found at times challenging considering the fairly limited supply of Powder Paint (time I had with the set-being within my family garage).

 
The image to the right shows my shot-breakdowns I had on set (preparing these in pre-production), creating a specific one for each of the cast member meant that I could track and make sure I completed each specific shot planned-this also meant I had time to film extra/extended Powder Paint ‘fight’ scenes (shots) and other experimental shots with the use of Powder Paint with a focus on the backing performers. The use of these shot breakdowns also meant that my cast could pre-read the specific shots they would be doing etc. so they briefly knew what they would be doing and when. This also meant that the specific cast members had an idea of what was expected of them, giving each of them a copy of their shot breakdown in the pre-production stage allowing them to both get a ‘feel’ of the video and be more able on ‘set’/in production. The image also shows my notes I took throughout of specific ideas/inspiration I got from being on set/when using Powder Paint in accordance to my overall 'idea' (that I wanted to create)-this meant that after the specific shots were filmed I was able to consider and film these shots/ideas. This not only meant that I had more variation of shots (being more developmental, different to my existing shots/ideas from the planning/post-production stage) but also more shots to choose from in the post-production stage.
<This shows how in post-production before editing my Music Video together I avoided any problems with finding specific shots from my shot breakdown, sorting them in order in a document on ‘my computer’ meaning that when using Adobe Premier I was able to simply add them to the software in order, making the editing process in post-production far more straight forward, especially when adding in extra shots that weren’t specifically planned. I found that by doing this just after the production stage it also ensured that I was sure I had every shot I needed before taking down the set-something that I was very time-conscious of (having limited time to use the set due to location and of Powder Paint).



A critical issues I faced in the production process was the after effect of the use of large amounts of Powder Paint at once-leaving almost a ‘mist’ that was visible when filming meant varied delays in order to film (having to wait for the Powder Paint to clear from the air to get a more high-quality, clear looking shot). This also meant in post-production the editing process was a lot straighter forward (not having to edit the clearness of the picture etc.). The image to the right shows a period of waiting to film after single shots of Powder Paint being thrown over a backing performers. The image reflects how the use of Powder Paint effected the time in which I had to film both the main fight scenes and lip-singing shots of my main artist throughout the course of the two days.



Differences between planning and Final Products

Differences between my planned products and final products/designs









Reflecting upon past audience feedback

Reflecting upon my audience feedback in the research & planning stage and how this helped shape my final products

 These quotes/answers are taken from previous questionnaires I did in the research and planning stage of creating my finished products. I decided to look back on these to see how my previous target audience research I used in order to help me create and shape my final products (opposed to audience research once creating the complete campaign). 

 Previous Target Audience DigiPak research

 What is your favourite aspect of this digipak draft?

·        ‘I like how the colours contrast, the image of the eyes with yellow powder paint contrast against the CD case of the pale pastel colours’
·        ‘The colours-bright and they are really eye catching/noticeable’

Do you think this digipak reflects a new dance artist?

·                  ‘Yes, because its modern and influential-want to be the girl on front cover’
·                  ‘Yeah, its ‘feel good’

What would you like to change about the digipak (if anything)?

·        ‘I think that the front cover is slightly plain compared to the rest of the DigiPak, I would make it more visually interesting.’

·        ‘I think for the CD, don’t make it so pastel-looks slightly faded against the other colours of the digipak’
 
When looking at my initial draft DigiPak designs it is clear that I have developed and re-shaped/designed my final Ancillary Text to create a more improved, professional looking design-that I was more able to create due to the feedback I received from my initial audience research. It can be seen specifically when improving this design from the audience feedback suggesting that the ‘Front Cover is slightly plain compared to the rest of the DigiPak’. I improved this by making the front cover more visually interesting with the mirror effect I created in post-production, paired with the coloured filters etc. This not only meant that the front cover of the digipak would entice potential buyers (either in store or online etc.) and synergise more effectively with both the rest of the Ancillary texts as well as music video.
When looking again at the target audience research you can see where I have changed my digipak to both keep and reinforce aspects of it that the individuals I asked particularly liked. A good example of this is my enhanced use of contrasting colours (especially on the back cover)-making this more so in order to add more of a ‘textured’ affect to the image. I dulled down the CD slightly (on Adobe Photoshop) as a result of my audience researched and included more developmental images of my artist in order to add another element for the artist to be ‘influential’ (quote taken from my previous audience research above). Overall one of the main things I have reflected on when producing my final design (throughout the pre and production stage) was the enhancement of the individual ‘feel’ to the digipak-enhancing this by both adding more to the design (including two pull-outs etc.). I also took into account what the individuals specifically liked about the design and made this more predominant-specifically the comments on my main artist and colour scheme.
Previous Target Audience research into my Music Video Treatment 
What is your initial opinion/views on this video idea?
·        'The use of powder paint will be really effective and look really cool-will go well with the track/dance music'
·         'The powder paint aspect of the video will make it become memorable especially when using a white set/costume'
·         'I think this is a really ‘new’ idea and will appeal to late teenagers as it has both a dance aspect as well as being ‘feel good’'
·         'The idea of using backing performers as well as the main artist will be 'really effective as the powder paint will tie it all ‘together’'
·         'I think that the video will be overall really interesting to watch and I would really like an artist like the one that will be in the video'
 
Would you enjoy watching this video when considering the track (Wilkinson-Afterglow) that the video is for?
·        ‘If you edited the shots/use of powder paint in time to the track the video will be really effective and I would like to watch it/would recommend it’
·        ‘The track selection is a really good choice when looking at your treatment-the use of powder paint will work really well!’
·        ‘I think if the set and costume are the same as the storyboards you have included in this treatment are used the use of powder paint in the video will become a lot more effective especially when putting the special effects on it’


<This image above reflects how I have used the ‘feel-good’ vibe/almost theme within the video and specifically the Dance Music Genre. This screen-grab also reflects how the use of my set (background) and costume (white t-shirt with minimal makeup) for my backing performers is effective-as some of the individuals within my audience feedback suggested, wanting to use this specifically when using the main prop of powder paint in order for it to stand out and not be distracted by anything.
Throughout the video I created a background that looked a lot more ‘plain’ and professional (making the card I used to make the set unseen). I did this in order to both make the video look more visually effective, especially when using powder paint, but also because a number of individuals I asked said that the powder paint aspect of the video would become ‘memorable, especially when using a white set/costume’. In the image above it can be seen where I have used both a white set/background and costume-allowing the powder paint and individuals within the shot to become the main focus without any visual ‘interruptions’.

^The image above shows one of the shots I have included of two of my backing performers and main artist laughing/looking to be having a good time. In my previous audience feedback one of the overriding comments was how having a ‘feel-good’ factor to the video would be effective and go well with the track itself. Others also said the use of my artist with backing performers was a clever idea as I would be showing my artist through another light-interacting with others and having a good time. Something I believe would make potential fans like about my new artist.


This shot both reflects how the use of the white background was effective when filming and editing in post-production (as the previous screen-grab does) but also shows me constructing an artist that potential fans would like to aspire to (style wise, personality/image wise). My audience feedback showing people ‘really like the artist in the video’ was something that I really wanted to create in the video itself as a finished product. My artist being a new, up-and-coming video meaning that I thought this was crucial (especially when representing Luna Judge in the Video).

This screen-grab reflects how the use of powder paint throughout the video adds another aspect of interaction and fun (‘care-free’) to both my artist and backing performers. A lot of the feedback I received saying how the individuals wanted to see the main artist interacting with the music/powder paint prop meant that in the planning and production stages of my video I ensured that this aspect of the video ran throughout-with specific powder paint scenes in instrumental parts of the track. 

^The re-occurring mention of how people believed that my video would appeal to a late teen audience because it is both a dance video but also ‘feel good’ meant that throughout the video I was sure to make sure these two aspects were main themes throughout. The image from a shot above shows how I made sure that the Dance genre and a ‘feel-good’ vibe were installed-my main singer performing (lip singing etc. the dance music) and the powder paint fight behind showing the element of fun/a positive reflection of my ‘new’ dance artist.

<This also show how I made the track link to the aspect of powder paint, having the lyrics relate to the use of it making it not just become a ‘prop’ but part of the video/its effectiveness. This is something my audience feedback showed would become one of the main visually effective parts of the video-using it in a somewhat developmental way which meant visually linking to the lyrics/’vibe’ of the video in relation to my main artist.