Audience Feedback-Further Questions

AUDIENCE FEEDBACK

Further // Additional questions & Feedback

Give three words that sum up my artist as a result of my Ancillary Texts/Music video.

• Sophie: Happy, 'Indie' and Care-free
• Jade: Now', Stylish and Eye-Catching
• Hayley: Unique, Eye-Catching and 'Now'
• Zoe: Fashionable, Friendly and Cool

Do you think that the DigiPak pull outs are effective in addition to the Ancillary texts (state why/the effect)?

• Sophie: 'It all synergises effectively, with colours the pose etc. I like it a lot'
• Jade: 'The DigiPak creates an effective unique feel to the campaign (CD) meaning that the use of Pull-Outs adds another effective/visually captivating aspect to this-I like them a lot, especially the Powder Paint themed Pull-Out’.
• Hayley: 'Yes, because it adds an extra element to the Poster and Video.
• Zoe: 'Yes, they create a further link with the Video and are very visually  captive and interesting.’

What is the overall effect of the combination of the Ancillary Texts and Music Video?

• Sophie: ‘The effect is ‘feel-good’, it reminds me of Summer Times. The lyrics as well (and the singer) just make me feel a lot happier. The artist is someone I would definitely like to follow as a fan’.
• Jade: ‘I think that as a collection this promotional package is very effective in representing the main artist and makes me want to be more like her! She is very now and stylish and I would definitely like to fan girl her!'
• Hayley: ‘The artist is very aspiring due to her confident style. She is also very distincitive. The Music Video appears current and modern due to its original elements (e.g. the use of powder paint). The Music Video is enticing and makes you want to watch it until the end without interruption!’
• Zoe: ‘Creates synergy so it is all clear that they are one product-this makes it very professional making the target audience want to purchase it’.